Nuance Communications, Inc.
Press ReleaseAugust 5, 2019
Nuance宣布分拆的汽车业务公司名称和品牌标识 Cerence
马萨诸塞州伯灵顿2019年8月5日，全球领先的会话人工智能企业Nuance通讯公司(NASDAQ: NUAN) 今日宣布，将分拆的汽车业务公司命名为Cerence, Inc。2019年10月1日，新公司的品牌将正式启用，并随着汽车业务从Nuance分拆。届时，作为一家独立的上市公司，Cerence, Inc. 将致力于下一代汽车软件，并以此为核心赋能未来出行。新公司将由行业资深人士Sanjay Dhawan领导。
Cerence是一个新创的名字和单词，不但拥有强烈的视觉效果，其寓意更巧妙的结合了智慧(intelligence)、体验(experience)、从容(serenity)和掌控(control)。Cerence的字型设计流畅、风格一致，发音朗朗上口：Cer与Air押韵，ence 发音类似sense。视觉上，新标识的灵感部分来源于人类的左右半脑 艺术、科学、经验、创新的融合，字型设计还带来流动向前的感觉。同时，酷似太极的结构，兼顾了东西方的哲学和文化。
我们很高兴揭开Cerence的面纱，这不仅是一个优雅和现代的名称，更是展示我们将成为提供众多解决方案的新品牌。Nuance集团营销及传播高级副总裁及未来Cerence首席营销和传播官Richard Mack表示。我们相信Cerence充分体现了力量(strength), 优雅(elegance), 自信(confidence) 以及管控(control)的平衡，我们期待着将这个品牌推向市场。
Cerence是一个强大而自信的企业名字。我们打造的沉浸式体验，让人们在车内体验到更愉悦、更安全、获取更多信息和更丰富的娱乐。通过语音、触觉、手势、情感和视线等方面的创新集成在一起，让驾驶员与汽车及周围的数字世界之间建立更深层次的联系。目前，我们以超过40种语言为当今超过2.8亿辆在道路上行驶的汽车提供技术支持，为奥迪、宝马、戴姆勒、福特、通用、丰田、上汽和吉利等几乎全部的主流汽车制造商提供人工智能的技术支持。如欲了解更多信息，请访问www.cerence.com。
关于 Nuance 通讯公司
Nuance通讯公司(NASDAQ: NUAN)是会话型人工智能解决方案的开拓者和领导者，能够为日常工作和生活带来智能体验。公司提供的解决方案能够对人类语言进行理解和分析并做出响应，从而提高生产力，增强人类智能。凭借几十年的领域和人工智能专长，Nuance与全球范围内医疗保健、通信、汽车、金融服务、零售等行业的数千家组织机构合作，建立更加强劲的关系，让客户和员工享受更好的体验。请访问china.nuance.com 获取更多资料。
Nuance和Nuance标志是Nuance通讯公司或其在美国和/或其它国家的附属机构的商标或注册商标。所有其他公司名称或产品名称可能是其各自所有人名下的商标。此新闻稿为翻译本,所有内容以Nuance英文版新闻稿为准.。
媒体查询，请联系：
Kate Hickman席莹
Nuance通讯公司智达传讯
电话：781-565-4627电话： 010 5128 0868转1033
电子邮件：kathryn.hickman@nuance.com电子邮件：sally@gedyinc.com
Nuance Unveils Name and Brand Identity
for its Automotive Spin-Off: Cerence Inc.
BURLINGTON, Mass., August 5, 2019 Nuance Communications, Inc. (NASDAQ: NUAN), a leading provider of conversational AI, today announced the name for its upcoming Automotive spin-off: Cerence Inc. This new brand and identity will become official when the business separates from Nuance on October 1, 2019. At that time, Cerence Inc. will become an independent, publicly traded automotive software company.
Cerence is an invented name and word, coined from powerful visual and linguistic associations with intelligence, experience, serenity and control. The word has smooth, visually consistent letterforms and natural pronunciation across languages: Cer which rhymes with air and ence like sense. Visually, the new logo is inspired in part by the right and left sides of the human brain a blend of art and science as well as experience and innovation and the typography invokes fluidity and forward motion.
We are excited to unveil Cerence, an elegant, modern name and fresh start for a company and brand that will grow to represent the many ways we bring solutions to market, said Richard Mack, senior vice president of Corporate Marketing and Communications at Nuance and future Chief Marketing and Communications Officer at Cerence. We believe Cerence exudes the right balance of strength, elegance, confidence and control, and we look forward to bringing to this brand to life.
The business delivers immersive experiences that make people feel happier, safer, more informed, and more entertained in their cars. Bringing together voice, touch, gesture, emotion, and gaze innovations, it creates deeper connections between drivers, their cars and the digital world around them. It currently powers A.I. in more than 280 million cars on the road globally across more than 40 languages and for nearly every major automaker in the world, including Audi, BMW, Daimler, Ford, Geely, GM, SAIC, Toyota, and many more. For more information, visit www.cerence.com.
About Nuance Communications, Inc.
Nuance Communications, Inc. (NASDAQ: NUAN) is the pioneer and leader in conversational AI innovations that bring intelligence to everyday work and life. The company delivers solutions that understand, analyze and respond to human language to increase productivity and amplify human intelligence. With decades of domain and artificial intelligence expertise, Nuance works with thousands of organizations in global industries that include healthcare, telecommunications, automotive, financial services, and retail to create stronger relationships and better experiences for their customers and workforce. For more information, please visit www.nuance.com.
Trademark reference: Nuance and the Nuance logo are registered trademarks or trademarks of Nuance Communications, Inc. or its affiliates in the United States and/or other countries. All other trademarks referenced herein are the property of their respective owners.
Contact Information
For Press:
Kate Hickman
Nuance Communications, Inc.
Tel: 781-565-4627
Email: kathryn.hickman@nuance.com
For Investors:
Tracy Krumme
Nuance Communications, Inc.
Tel: 781-565-4334
Email: tracy.krumme@nuance.com
